Privacy Policy

Last updated: June 2026

Who we are

The 1.21 Initiative ("we", "us") operates this website at 1.21initiative.com. You can reach us at contact@121initiative.com.

What we collect

• Contact details you give us — if you email us or book a session, we receive your name, email address, and whatever you choose to tell us. We use it to respond and for nothing else.
• Analytics — we use Google Analytics to understand how the site is used (pages visited, approximate location, device type). This data is aggregated and does not directly identify you.
• Scheduling — bookings are handled by Calendly, which has its own privacy policy.

What we don't do

• We do not sell or share your personal data with third parties for marketing.
• We do not send marketing email unless you've explicitly asked for it.
• We do not store payment information on this site.

Retention & your rights

We keep correspondence as long as needed to serve you and meet legal obligations. Under UK GDPR you can request access to, correction of, or deletion of your personal data at any time — email us and we'll act on it promptly.

Cookies

Google Analytics sets cookies to measure site usage. Your browser settings can block or clear these at any time; the site works fine without them.

Changes

If this policy changes materially we'll update this page and the date above.