Privacy Policy

Last updated: September 22, 2025

Introduction

The 1.21 Initiative ("we," "us," or "our") respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

1. Important Information and Who We Are

Purpose of this Privacy Policy
This privacy policy aims to give you information on how The 1.21 Initiative collects and processes your personal data through your use of this website, including any data you may provide through this website when you use our contact form or sign up for any newsletters.

Controller
The 1.21 Initiative is the controller and responsible for your personal data.

Contact Details
Our full details are:
Full name of legal entity: The 1.21 Initiative
Email address: contact@121initiative.com

2. The Data We Collect About You

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity Data includes first name, last name, username or similar identifier.
  • Contact Data includes email address and telephone numbers.
  • Technical Data includes IP address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
  • Usage Data includes information about how you use our website, products and services.
  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

3. How Is Your Personal Data Collected?

We use different methods to collect data from and about you including through direct interactions and automated technologies such as cookies and server logs.

4. Cookies

We use cookies and similar tracking technologies to track the activity on our website and hold certain information. The cookies we use include:

  • Google Analytics (gtag.js) — We use Google Analytics to understand how visitors interact with our website. This sets cookies to collect information such as pages visited, time on site, and referral source. All data is anonymised.
  • Tidio Chat — Our live chat widget may set cookies to maintain chat session state and improve user experience.
  • Theme Preference — A local storage entry records your chosen light/dark theme preference. This data never leaves your browser.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some features of our website.

5. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data to:

  • Respond to your enquiries submitted through the contact page or email.
  • Improve your experience on our website through analytics data.
  • Provide live chat support through our Tidio integration.

We do not sell, rent, or share your personal data with third parties for marketing purposes.

6. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for. Contact form submissions and email correspondence are retained for up to 24 months unless we have an ongoing business relationship.

7. Your Legal Rights

Under data protection laws, you have rights including:

  • Right of access — You can ask for copies of your personal data.
  • Right to rectification — You can ask us to correct inaccurate or incomplete data.
  • Right to erasure — You can ask us to delete your personal data in certain circumstances.
  • Right to restrict processing — You can ask us to restrict the processing of your data in certain circumstances.
  • Right to data portability — You can ask us to transfer your data to another organisation or to you.
  • Right to object — You can object to the processing of your personal data in certain circumstances.

If you wish to exercise any of these rights, please contact us at contact@121initiative.com.

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.